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How to use Facebook for Your Property – Part 1

SM01You should already know that you need to post often to your Facebook page. But rather than just posting fluff to keep the page fresh, here are some tips to get more Likes and more interest for your Facebook page.

First, you need to know that once you get someone to Like your page, they probably will never go back to it again. Liking a page just means that any post you create will go to their News Feed (Wall). So if a post ends up in their News Feed, what happens? Do all of their friends see it? The answer is, not usually, because the same applies to them. Once someone becomes their “Friend”, that “Friend” will usually look at their own News Feed, and any posts made by their friend show up in their own feed.

So how do you get more Likes? How can you get your posts to show up on more peoples’ News Feeds? You can do that by creating posts that those who “Like” your business will Like, Comment or Share. Read More…

How to use Facebook for Your Property – Part 2

In this post we will talk about how to get more interaction for your business Facebook page. There are several ways, but it’s important to choose a strategy based upon the number of followers you already have, because that makes a huge difference.

If you have a lot of followers already and are looking to keep them engaged, you can get audience interaction by posting polls, asking for your followers’ opinions, etc. If you have enough followers, this can spur some really good debate and interaction. And that’s the very heart of Facebook, to get people talking about things.

Of course, if you already have lots of Facebook followers, that’s a great problem to have. Let’s look at the more common problem, how to get more interaction from a small base of followers on Facebook. If this is your situation, posting polls and asking questions won’t work. While there is nothing sadder than a neglected Facebook page, almost as sad is when you ask for responses and you don’t get any.

The reason you can’t post polls with a small fan base is because you won’t get any responses. And a poll with no responses screams, “Nobody cares about this Facebook page!” So what are some other ways to get responses with a small fan base? Read More…

A Critically Important Message About Your Email

The email you use for business can come from many sources. People use Gmail, Yahoo or even AOL email, and they tend to want to use it for their business, to keep things simple.  Some people get an email address through the Google Business App for the same domain they use for their website, even though you can get a free email from the hosting company.

But in the last couple of months we have run into a ton of problems with these outside email addresses. Lately a lot of these have changed the rules for accepting forms from websites. Gmail now has difficulty accepting an email form from another Gmail address. Yahoo Mail is doing the same thing. If someone with a Yahoo Mail address submits a form, that form won’t be accepted if it is forwarded to another Yahoo Mail address. And lately, Gmail and Yahoo email addresses won’t even accept FORWARDED emails under those conditions. Read More…